Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The trick is the doing something else.
Leonardo da Vinci
I would have easily disagree with the ‘do something else’ part but when I start to think a little more it still made sense a little. I prefer to say that you innovate and not just bluntly do something else.