Here’s the news:
SourceForge, Inc. Changes its Name to Geeknet, Inc.
MOUNTAIN VIEW, California, Nov. 4, 2009 – SourceForge, Inc. (NASDAQ: LNUX) today announced that it has changed its name to Geeknet, Inc. to more accurately reflect the company’s business and the growing market it serves. The name change also supports the company’s intention to expand the reach of its online advertising services into new categories.
“Renaming the company Geeknet is the latest step in our rapid transformation,” said Scott L. Kauffman, President & CEO of Geeknet. “Our new name is a more accurate articulation of our business. With Geeknet as our calling card on Madison Avenue, we are now able to clearly define the audience we serve and more effectively capture the business opportunity that we are addressing.”
The Geeknet network, which includes SourceForge, Slashdot, ThinkGeek and Ohloh, among others, serves a global community of nearly 40 million geeks each month. These tech-savvy professionals and enthusiasts are affluent, well-educated and command significant spending power. (Source: Geeknet)
SourceForge is a more widely known name as compared to Geeknet. I don’t really see how it would be better to change the company name to Geeknet.