SINGAPORE: The buzzword in the news media world appears to be “integration”, which involves one newsroom providing content across different platforms.

And that’s what Media experts from all over the world including the US, Germany and Hong Kong have been discussing at a two-day conference in Singapore.

Said Dr Chitra Rajaram, director of MediaCorp NewsHub: “…In any integration I think (the challenge is) change. So change in many forms. Change is very hard for people. People have been doing the same thing for the longest time. So to come together and think differently – different workflows, different ways of writing stories, different ways of putting it out together. I think all these are change elements that we have to take into account.” (Source: Channel News Asia)

“Integration” is the new buzzword? But integrate what sort of things? If what they are planning is to integrate Twitter and blogs right into a daily news digest, it’s probably not going to work. All these blogs and Twitter, to me, are just distractions to news reporting. What’s need, however, is better article organization. News has so much more value if every name is tagged to a person, every event happening is tagged to a GPS location, every minute is properly timestamped. Blogs and Twitter are secondaries to return user opinion in a news article. Metadata such as persons involved, GPS locations and time are used to facilitate the retrieval of such mentions. Citizen opinions can be bias, news reporters ought to know better. I feel news reporting can go back to being just news reporting. News websites just have to get smarter.

And regarding newspapers? Milk the cash while it last. It’s going to evolve. Our consumption habits are changing. I see news delivered directly in the decline and news delivered through social mediums via recommendations the uprising trend. With a single recommendation, I would like to find out more and that is when I read news. I don’t poke around a news website to find news to read; I am directed via instinct and recommendations to find out more.

Just my 75 cents.

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