Published on December 6, 2012

apple finance usa

Apple CEO Tim Cook has said that the company will invest $100 million to bring production of its Mac computers back to the US, by way of partnerships with local suppliers, he revealed in an interview with Bloomberg Businessweek.

This is reminiscent to The Atlantic’s article on an insourcing boom.

Recall back then Steve Jobs answered Obama’s question on how to make jobs go back to US? Jobs answered, “job’s aren’t coming back to U.S.” (Source).

It is likely that Apple starts to realize the hidden costs to sending production overseas. Apple probably met with challenges in feedback loop too, issues on the production line take longer to get back to the designers. It is probably a good move overall.

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