Lyft doing pretty well with Rentals

Little known is Lyft doing consumer rentals much like Hertz. This play differs from Uber which chose to partner with Hertz and Sixt for their rentals.

Lyft Rentals

Currently Lyft Rentals is super conveniently located in Mission. Will be interesting to see how this pans out as a business.

Update: Lyft has shut down their in-house rentals.