Microsoft Acquires Activision Blizzard

Microsoft’s acquisition of Activision Blizzard is one of the most monumental deals in gaming history. With a portfolio now encompassing Call of Duty, Fallout, Overwatch, and Candy Crush, Microsoft solidifies its position as a gaming powerhouse, trailing only Tencent and Sony in terms of revenue.

The acquisition is more than just buying game titles; it’s about shaping the future of the gaming landscape. The company aims to integrate Activision Blizzard’s titles into its Game Pass subscription by 2024, giving Microsoft a stronger foothold in the streaming realm.

The deal also brings forth questions about platform exclusivity. Despite assurances that Activision Blizzard games will not become Windows and Xbox exclusive, the industry is skeptical. Sony’s reluctant 10-year deal for Call of Duty releases only adds to the suspicion that platform-agnostic gaming could be a thing of the past.

Lastly, Activision Blizzard CEO Bobby Kotick, a contentious figure, will remain with the company until the end of 2023, igniting conversations about the cultural impact of the merger.