Technology

Netflix is reopening a movie theater in SoCal

Netflix will reopen the Bay Theatre at Palisades Village in Southern California beginning October 22nd, becoming the third physical theater with which the streamer has announced a partnership.

The company previously reopened the Paris Theater in New York in 2019, and it’s working to restore the Egyptian Theater in Hollywood for a reopening in 2022. The third partnership for a theatrical space arrives as Netflix continues to explore additional points of entry to its originals beyond its app and website. In a press release, Netflix said it plans to use the space for special screenings, events, and theatrical releases for its films.

“In addition to premieres and theatrical releases of upcoming Netflix films, audiences can look forward to family-oriented film programming, 35mm screenings of beloved classic films, in-person appearances and Q&As, free public events and much more,” Scott Stuber, head of global films at Netflix, said in a statement.

The Verge

I didn’t know Netflix has movie theaters. It’s an interesting play, it probably allows Netflix to qualify for award ceremonies which was otherwise reserved for screenings that happened in the theaters. Great play here.