Adobe plans to acquire Figma
This tells me Adobe's losing relevance with product teams. Almost every designer I know uses Figma now.
Smart defensive move, Adobe.
Adobe makes $20B bet on a collaborative future with Figma acquisition
Prior to announcing its intent to buy Figma for $20 billion on Thursday, Adobe's largest deal was its $4.75 billion Marketo acquisition in 2018.
Perhaps Adobe saw the Figma deal as its organization-altering moment as it watched the creative market making a key change from one centered on creating assets with tools like Photoshop and Illustrator to one firmly focused on the creators themselves and the collaborative nature of the design process.
The former is where Adobe has built the bulk of its business. The latter is represented by Figma, a startup with visionary founders who wanted to change the way people thought about design in a digital context, a change so important that the old-guard company was willing to overspend to grab the young upstart and bring the two ways of thinking together.
Source: Techcrunch
$20B is way more than I expected. Good luck with that.
Figma's used by Airbnb, Uber and Zoom.