EVGA said it would stop making Nvidia graphics cards in 2022. The Verge reported EVGA’s complaints about pricing and access to information from its GPU supplier.
The interesting part wasn’t only the dispute. EVGA had built a recognizable product around chips it did not control. If the supplier set chip costs late and sold competing cards itself, EVGA had little room to plan margins or product positioning. I don’t know whether every complaint was fair, but the dependency was real. Quitting your main product is a severe way to tell a supplier the partnership no longer works.